First Midwest Bank And Mitsubishi Enter Finals For ANA B2B Email Award

First Midwest Bank and Mitsubishi Heavy Industries are finalists for the ANA’s B2 direct marketing: email gold award, the ANA announced on Monday. 

The gold, silver and bronze winners in 44 marketing disciplines will be announced on July 22. The short list of finalists was released last week.

The achievement for First Midwest Bank was in “reinvigorating cross-sell with email.” 

Mitsubishi’s campaign was done by Edelman Business Marketing, a unit of Edelman, which was also named the ANA’s B2B Large Agency of the Year last week.  

Hiscox was named B2B Corporate Marketer of the Year. 

In addition, the B2B Large In-house Agency of the Year award — a new honor — was bestowed on Deloitte’s Green Dot Agency. 

The Small In-House Agency award went to Retina. And MRM honors in the B2B Midsize Agency category. 

“B2B marketing is a cornerstone of our industry, and these awards honor the best and the brightest in the business,” said ANA CEO Bob Liodice






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