Despite (or perhaps because of) a long and accelerating slide in DirecTV subscribers, AT&T has quietly raised the satellite TV service’s price for new subscribers, along with raising the intro price for AT&T TV — the new streamer that will eventually replace DirecTV.
The company has not raised prices for existing customers of the two services, nor has it raised prices for its live streaming service, AT&T TV Now, according to TVAnswerMan, which first spotted the price hikes.
New customers for DirecTV’s Select, Choice, Xtra and Ultimate packages will now pay $10 more, raising those respective intro prices to $59.99, $69.99, $79.99 and $84.99.
After the first year of a 24-month service agreement, prices jump to $85 per month for Select, $115 for Choice, $131 for Xtra and $142 for Ultimate. AT&T did not raise the second-year prices for either DirectTV or AT&T TV.
The $10 hike essentially reverses a $10 DirecTV decrease implemented last year.
AT&T TV’s Entertainment package now charges $59.99/month for the first year and its Choice package now charges $64.99/month for the first year.