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Comcast Pumping $2B Into 'Peacock'

  • Variety, Wednesday, July 8, 2020 8:51 AM
By next year, Comcast plans to invest $2 billion into NBCUniversal’s new streaming platform, Variety reports. “The company expects the streamer to generate $2.5 billion in revenue by 2024, with 30 million-35 million users, and to break even that year,” it writes. “As for the low consumer awareness for Peacock: It stands just a hair higher (26.8%) than Quibi (24.8%), per a recent YouGov survey provided exclusively to Variety Intelligence Platform.”

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