UM, American Express Are 'All In' For Small Biz

IPG Mediabrands UM unit, and its client American Express, have kicked off an initiative to support small businesses struggling with the COVID-19 pandemic crisis. 

The platform, dubbed “All In For Small,” features webinars, playbooks and thought leadership content pieces from UM and its sisters IPG agencies Kinesso, Reprise, R/GA, Momentum, United Minds and Octagon.

Sub-branded “an IPG Marketing Collective,” the program is anchored by a weekly webinar and video focusing on a different small business vertical category.

The webinars can be viewed live here each Tuesday at 1pm (ET), and two -- focusing on the real estate and restaurant businesses -- have already been archived as videos.



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