The collection, dubbed PS x ON, focuses on athleisure and denim and includes pieces such as hoodie and jogger fleeces, graphic tees sporting “I am the Future” and “Make the World a Better Place” phrases.
Priced between $9.99 and $39.99, the collections 25 pieces will be available in U.S. and Canadian stores beginning in early August. They are available on the brand’s website now.
“As a family brand, we’re constantly challenging ourselves to innovate the business to best serve all ages, sizes and personalities,” stated Andres Dorronsoro, senior vice president-GM of Merchandising at Old Navy. “We saw an opportunity in the tween market and were immediately inspired by this next generation that is inclusive, culturally conscious and not afraid to stand up for what they believe in.”
The line was designed in collaboration with a group of tween advisors, including designer Kheris Rogers, gymnast and YouTuber Alize Lee and musician-athlete Jensen Gereng. The three advisors are responsible for all the collection’s photo and video content, which was shot at their homes while sheltering-in-place.
Old Navy and PopSugar will also support the Boys & Girls Clubs through a series of philanthropic initiatives, including a $25K to the nonprofit.
An additional donation of up to $25K will go to the Boys & Girls Clubs through a social sweepstakes centered around the posts with #GoodVibesSweepstakes. The Boys & Girls Clubs of America is also launching a national art project inspired by the collection’s graphics with a chance to prizes from Old Navy.
Additionally, Old Navy will run an in-store fundraising campaign from July 27 through August 6 that will see customers who donate $5 to the Boys & Girls Clubs receive $5 off their $35 or more purchase.
The campaign launches with the goal of raising $1million.