Top Reasons For In-Housing Programmatic Vary By Market
- by Joe Mandese @mp_joemandese, August 3, 2020
Sixty-nine percent of marketers have moved their programmatic media-buying all or partly in-house, but the reasons for doing so vary greatly by market, according to findings of the IAB's just-released "International Report On Programmatic In-Housing."
The report, conducted in conjunction with Accenture Interactive and based on a survey …
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