Although CROWN Social has long been adjacent to its own watering hole, Gold Bar, which was founded by CEO Zach Huntting, this summer the Seattle-based shop is expanding this bar experience through a new social distancing lounge and line of craft beverages.
The agency’s Baby Boo’s bottled cocktails are available in five craft blends: Pisco Punch, Passion Party, Gold Bargerita, Brazilian Mule, and Mint Gin Fizz. The logos are designed to intentionally break marketing best practices by showcasing different designs by artists and influencers on every bottle.
Each is unique in its own way while also having certain elements in common. This design strategy was the best representation of the target customer who is also unique and fun-loving, explains an agency representative. The agency’s first-ever physical product is available for at-home delivery as well as served at the shop’s Gold Bar.
The agency has also unveiled the Crown Social Distancing Club, a cocktail lounge featuring five, stylish spaces for up to five people to relax and enjoy a cocktail, at a comfortable distance, per city regulations.
Everything is designed to confirm to the highest standards, including touchless menus, touchless payments, and table service by masked hosts. The club also sports a new outdoor patio complete with chaise lounges and a dog pool. On certain occasions, the social distancing club will offer music from different local DJs.
These standards made it an easy decision for agency leaders to offer guests a safe but welcoming place to eat. “Our goal for Gold Bar is to build community, and we are doing all we can to keep our community -- customers, staff, DJs, etc. -- healthy and safe,” says Huntting.
The restaurant is also the first on the West Coast to sign the Safe Eats Pledge, an initiative started by the nonprofit, Safe Eats, to signify restaurants with high-standard safety measures during the pandemic.