• by Fern Siegel , Yesterday

Autodesk, which creates software for architecture, engineering, manufacturing and media, is launching a campaign that spotlights Team USA athletes.

The Giant Spoon's creative runs across connected TV (NBC and Disney), as well as social (LinkedIn, Meta, YouTube) and display, on both paid and owned channels.

The four spots are directed by Jay Walker and produced by Florence.

Ian Grody, Giant Spoon CCO, told Agency Daily: "This campaign says greatness isn't luck; it's designed and made. Which is just as true for Team USA athletes as it is for Autodesk customers. They’re both working in a world where millimeters are make-or-break — and precision means everything.”

The featured athletes include Erin Jackson, U.S. Olympian (speedskating); Mike Schultz, U.S. Paralympian (para snowboarding), founder of BioDapt, designing and making prosthetic gear that powers para athletes around the world; Colby Stevenson, U.S. Olympian (freestyle skiing), celebrated for his comeback from a life-threatening car accident whose skull was reconstructed.

Giant Spoon's client work includes HBO, Lucid and GE.