Through its partnership with iHeartMedia, Shondaland Audio, founded by Shonda Rhimes, is set to launch three original podcasts this month, with more on the way this fall and early next year.
“You Down?,” “Criminalia” and “Go Ask Ali” will each debut in the coming weeks, co-produced by iHeartMedia and Shondaland Audio. Three more shows, “#Matter,” “American Coup” and “Black Girl Lost,” are slated for a later date.
GroupM is the exclusive sponsor across each of the podcasts produced through the partnership.
“We’re excited to be a first and only partner in support of the rich and diverse perspectives and stories that are signature to Shondaland.” said Susan Schiekofer, GroupM’s Chief Digital Investment Officer. “We understood from the outset of these discussions at the end of last year how beneficial a deal like this could be for our clients. The unique slate-wide ownership position allows us to create custom integrations for clients across so many different opportunities.”
Schiekofer noted support of the partnership “serves as added reinforcement of our priority to elevate multicultural voices— audiences and programming talent — in direct connection with our previously announced Multicultural Marketplace.”
T-Mobile and Unilever have signed on as brand partners across the new slate of podcasts.
Rhimes will work with Chief Design and Digital Media Officer Sandie Bailey, with Rhimes overseeing development of the slate and Bailey managing day-to-day operations.
“Podcasts allow for innovative and intimate storytelling, and that’s exactly what this slate offers: Deeply human stories through a range of genres and formats aimed to engage the varied and ever-growing podcast listenership,” stated Bailey.