Tastemade Inks Direct-Access OTT Ad Sales Deal With Gamut

Tastemade, the multi-platform food, travel, home and design publisher, has a new agreement with Gamut, Cox Media Group’s local-OTT ad-tech company. 

Under the new deal, Gamut’s Total platform will have preferred, direct, server-to-server access to Tastemade’s streaming network inventory. 

Previously, Gamut served Tastemade inventory on campaigns through vMVPDs. 

Globally, Tastemade, targeted to millennials and Gen Z consumers, has more than 300 million viewers and 2.5 billion views monthly across digital, mobile and streaming TV platforms, according to the publisher.

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