DoubleVerify has appointed Jack Smith Chief Product Officer, Demand Solutions.
In this newly created role, Smith is tasked with advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV.
Smith will also lead strategy and implementation efforts related to scaling the company’s product development and commercialization activities. Based in DV’s New York office, he will report to COO Matt McLaughlin.
Previously Smith was Global Chief Product Officer, Investment, at GroupM where he spearheaded product and technology design, media investment, data management, finance and other functions. Smith also led the global blockchain strategy, made strategic investment and M&A recommendations, and led numerous innovation projects at the company.
Prior to GroupM, he was Chief Product Officer at Simulmedia.