Los Angeles-based agency Quantasy + Associates (Q+A) is joining forces with singer Jill Scott and her business partner, Live Nation Urban’s Shawn Gee to launch True Voice, a wellness platform aimed at women of color.
“We saw that most ‘wellness’ companies and products were overlooking the full spectrum of women and lifestyles that reflect today’s cultural realities – so we approached Jill and her business partners with the opportunity,” explains Will Campbell, CEO, Q+A. “They loved the idea and decided to invest.”
At the moment, Scott is not intending to be the “face” of the company. Instead, one of most compelling aspects of True Voice will be its national database of wellness professionals and practitioners of color, explains a Q+A representative. True Voice members will ultimately be able to locate and connect with holistic healers and therapists that have experience with their concerns and issues.
Launching later this year, the platform will include mindfulness courses developed in conjunction with recognized leaders in health and wellness, live sessions with experts, tools to support community organization and advocacy, as well as daily recommendations tailored to each member’s own physical and mental well being.
“This platform not only includes content and information that can do that, but is designed to facilitate important conversations that challenge social and cultural norms, destigmatizing issues that have historically held people back,” says Campbell.