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Taylor Swift Could Teach Marketing 101

  • USA Today, Saturday, August 29, 2020 6:34 AM
Musician Taylor Swift has accumulated her wealth partly through her music and partly by building a global brand. The singer and songwriter has worked with major brands including Coca-Cola, CapitalOne, AT&T, Coty's CoverGirl, Apple and others. “Many of Swift's endorsements come from what she actually likes,” according to USA Today. “Those types of deals connect with consumers, and they play as genuine. That helps Swift build a deeper connection with her fan base rather than being accused of selling out.”

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