The advocacy group Collective PAC has joined forces with digital content shop Portal A to drive Black voter registration.
Collective PAC, focused on electing Black candidates, seeks to register 250,000 new Black voters before the November 3 election by using Portal A’s network of social media influencers to register their fans.
Creators including Teala Dunn (3.2 million followers on Instagram), Glozell (1.3 million followers on Instagram) and Dormtainment (1.1 million subscribers on YouTube) are among the participants who will be posting videos across Facebook, Instagram, Twitter, and Twitch designed to push viewers to website dubbed Vote to Live.
“The 2016 election was decided by razor thin margins per state while hundreds of thousands of people did not show up to the polls,” states Stefanie Brown Jones, Co-founder and Executive Director, The Collective. “That is why we are laser focused on registering and mobilizing as many Black voters as we can because Black voters will decide this election if we register and vote.”
The group selected Aug. 28 as the kick-off date for numerous reasons. In 1955, Emmett Till was murdered on that date. In 1961, “Please Mr. Postman” by The Marvelettes was first played on that date and eventually became the first Motown song to reach the top of the Billboard Hot 100 charts.
And in 1963, a quarter-million people participated in the historic March on Washington, and in 2008 Barack Obama accepted the Democratic presidential nomination, becoming the first Black presidential candidate in the U.S.
Collective PAC is also registering voters through outreach efforts such as celebrity spokespeople and partnering with historically Black colleges.