• by Richard Whitman , Columnist, September 1, 2020

Philadelphia-based meat and cheese company Dietz & Watson has selected Interpublic’s Mediahub as its new media agency.

Mediahub will focus on delivering targeted media strategies and activations across all channels. The agency’s New York office will lead the account.

The Incumbent was Red Tettemer O’Connell + Partners which will continue as creative agency lead for the client.

“From our first meeting, we were really impressed with Mediahub’s understanding of our business and experience working with challenger brands to grow awareness and market share,” stated Lauren Eni, executive vice president Brand Strategy, Dietz & Watson. “Their commitment to creative solutions, paired with strong category expertise, make them the ideal partner for us as we evolve and scale our US marketing.”