Dentsu Aegis Network—the Japan-based holding company’s operation outside the mother country has just been renamed.
The new moniker: dentsu.
The rebranding comes just weeks after DAN’s new global CEO Wendy Clark joined the company. She previously ran Omnicom's DDB.
The “Aegis” part of the name, now being retired comes from Dentsu’s acquisition of UK-based Aegis Media back in 2012 for nearly $5 billion.
Clark issued a statement: “This represents an important milestone in the evolution of our international business as we build on Dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.”
The international business operates in 145 countries and employs 66,000 people. Its agencies include Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum and Posterscope.