• by Ray Schultz , October 12, 2020

Customer engagement platform Braze has formed a joint venture with Japan Cloud to break into the Japanese market. 

Japanese companies will now be able to use the Braze platform. 

Japan Cloud is a market entry platform that works with such firms as Marketo, BlackLine and others.

Braze will open an office in Tokyo, its sixth worldwide. 

Japan Cloud claims that Japan is the second-largest enterprise software market in the world.

However, marketing technology “has been ripe for disruption in the Japanese market as many platforms are antiquated and built for an email-centric experience," states Aruna Basnayake, CEO of Japan Cloud. 

Braze serves such brands as Burger King, HBO, Mercari, and Uniqlo USA.