Children's Health Campaign Highlights Kids' Creativity During Pandemic

Children’s Health is launching the next phase of the health care provider’s Kids Rule campaign by suggesting adults mimic the resilience and strength of children during COVID-19.

The “Tougher Together” creative, developed with Colle McVoy, follows the active and imaginative ways kids are spending their days during the pandemic, along with scenes of children safely continuing to receive medical care.

In addition to three TV spots, the campaign includes print, digital, social content and out-of-home elements appearing in the Dallas/Ft. Worth market.



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