Travel, experiences and media company Atlas Obscura is partnering with digital video media company Tastemadeto offer five co-branded trips.
The trips, which will take place in 2021, combine Atlas Obscura’s “wonder-filled travel experiences that would be virtually impossible to create on one’s own” with Tastemade’s “vibrant, sensory-driven storytelling,” according to Atlas Obscura's general manager of experiences, Mike Parker.
Both companies say their audiences have passions for “unique stories on food and travel and an appetite for the unconventional."
This is the first branded trips partnership for Tastemade, and the first time the company is offering trips to its audiences.
“Our audience cares deeply about discovery, creativity and adventure; these trips are the truest embodiment of those ideals,” stated Amanda Dameron, head of content at Tastemade.
The co-branded trips cost from $830 to over $6,000 per person and are available for booking at www.atlasobscura.com/unusual-
They offer activities such as swimming with whales in Tonga, tracking wolves in Swedish forests, harvesting oysters in Tasmania, exploring the underground art scene in Los Angeles and making perfume in Paris.
Parker added they expect to launch more trips together in the future.
Tastemade and Atlas Obscura will also create a co-branded, sponsorable advertising program called “Around the World in 50 States,” focused on exploring unique spots in the U.S.
Tastemade and Atlas Obscura’s sales teams will build a custom, sponsorable video franchise, with potential vertical partners in travel and hospitality, financial, automotive and food and beverage brands.
Atlas Obscura has published a COVID policy page to communicate to its readers how the company has adapted its trips and safety guidelines amid COVID-19.