Marketers Plan Even Greater Reliance On First-Party Data
- by Joe Mandese @mp_joemandese, November 9, 2020
Increasing spending and/or emphasis on the use of first-party data is the No. 1 solution brand marketers expect to take following moves by Google, Apple and others to deprecate third-party cookies, according to research released today as part of the IAB's "Brand Disruption Report."
The finding, which is …
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