Meredith Corp. and Health Media Network are entering into an advertising and content partnership, bringing video from Meredith’s brands to doctors’ and veterinarians’ offices and waiting rooms in the U.S.
The new Meredith Health Media Network Alliance gives Meredith an additional distribution channel for its existing lifestyle and entertainment video content for various brands, such as People, Better Homes & Gardens, Shape and Southern Living, among others.
Health Media Network’s footprint spans over 200 markets. The company provides health, wellness and lifestyle programming to consumer audiences in healthcare venues across the country, on owned-and-operated TV screens and custom print wallboards.
The alliance also gives advertisers an opportunity to engage healthcare-focused consumers, according to the companies.
"Our advertising clients can align with trusted, proven partners to share their messages with a receptive audience of patients and healthcare visitors,” stated Matt Petersen, Meredith’s senior vice president of strategic content. He noted the partnership “provides tremendous opportunity for both Meredith and HMN to scale our point-of-care businesses across a national footprint."
John Kenyon, managing director of Meredith's Targeted Media Health, will lead the day-to-day operations for the publisher. He spearheaded the alliance. "The pandemic has forced a period of disruption in POC overall, and we're seeing this as a transformative opportunity,” he added.