Pet Adoption Boom Inspires New D2C Dog Food Bezzie

MMM Consumer Brands has launched a new D2C subscription dog food brand called Bezzie (as in best friend) and has tapped the Burns Group to assist with the effort.

The launch comes amid a surge in animal adoptions and purchases as those stuck at home due to pandemic lockdowns have sought companionship from furry four-legged friends.

Burns Group worked with the client on creating the positioning, name, brand identity including logo, color palette, typography, and packaging.

The group also created what it calls the “unboxing experience,” which includes accoutrements like branded stashers for wet and fresh food storage, a placemat for “sophisticated” doggy dining, a restaurant-styled information booklet, a collapsible bowl for eating at home and on-the-go, and after-meal “doggy mints.”

“In a sea of sameness within the pet care industry, we wanted to ensure that our new offering gave consumers a breath of fresh air when looking for the products that work best for their most-beloved family members,” stated Audrey Fisher, global lead, Bezzie.




Next story loading loading..