Just Acquires Enigma Marketing

Two independent agencies Just and Enigma Marketing are joining forces. The newly named Just Global includes 150 staff — roughly 40 from Enigma and 110 from Just — working across three continents, with specialties ranging from motion graphic artists and UX designers to data analysts and digital media strategists.

Staff and offices will remain stationed as-is unless a business need develops. Just’s headquarters in the San Francisco, CA area will serve as the global HQ.

Former Just leader Brandon Friesen will serve as CEO, Joe Parente is named CFO and Emily Brinkert is senior vice president, head of people. They will be supported by Martin Simcock, group managing director (formerly Enigma’s CEO).

Creative will be run by John Langstone, global head of creative, (formerly of Enigma). Daniel Lorenze, Head of Creative, (formerly of JUST) will support North America and Rob Omodiagbe, executive creative director, (formerly of Enigma), overseeing APAC.



“Frankly, while we run global media and creative for over 65% of our customers, we had a gap in our offerings,” Friesen said. “As we work with the world’s leading and most impactful brands, mostly multi-national technology companies, we needed intelligent and experienced feet in the street in key local markets. Enigma became a natural fit with a relevant client base and complementary services. Mostly importantly, it was their talented people and strong shared values that made this a no-brainer.”



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