• by Sara Guaglione , November 23, 2020

The Washington Post’s Arc Publishing added five enhancements to its digital subscriptions platform today to monetize content and increase audience segmentation and targeting.

"We've taken the work out of integrating a complex web of partners and platforms and made those integrations a native part of Arc, allowing our customers to focus on what is important to them: launching and growing their subscription businesses,” stated Matt Monahan, vice president of product for Arc Publishing. 

The Arc Subscriptions product serves 50 million registered and paying users globally. It handles the whole purchase flow, including registration, offer-creation, checkout and billing. 

A new subscription module is available in Arc’s site development toolkit. Customers have the ability to launch a digital subscription offering within 30 days.  

New mobile software development kits (SDKs) for native iOS and Android apps let customers launch a digital entitlement on native mobile platforms, alongside web. Arc has integrated with customer-data platform (CDP) BlueConic to provide real-time insights and segmentation using first-party data. 

Customers can leverage behavioral indicators, location, device type and other analytics to personalize on-site messaging, offers and paywall settings, according to the company.

Also, Arc Subscriptions has integrated with the Spreedly platform to expand payment capabilities, which the company says is an effort to meet growing demand for payment flexibility. 

By expanding its experience testing capabilities, users can test and activate individualized subscriber acquisition experiences and content, on both the web and native apps.

Last week, Mexico’s largest financial news publication El Financiero announced it had selected the Arc Publishing platform to accelerate its digital transformation and improve its workflow.

El Financiero has nearly 15 million users, according to Manuel Arroyo, president of Grupo Lauman.

The Arc platform serves media and brands in 23 countries, including 11 in Latin America and Spain.