• by Richard Whitman , Columnist, December 10, 2020

I think we’re all pretty sick of 2020, with a few exceptions, like Amazon, which probably quintupled its profits thanks to the pandemic and all the new homebound internet shoppers it created.

Now kitchen and bath brand American Standard is out with a fun new campaign, created with agency partner Empower, that provides people with a way to flush this crap year down the toilet.

American Standard is giving away limited-edition, customized Flush 2020 toilet paper featuring some of the year’s most flushable moments, most notably COVID-19 and resulting trends, such as cancelled vacations and overused clichés like “new normal.” 

Find out how to enter the competition to receive your own roll of customized TP here.

But don’t dally — Dec.14 is the deadline for entering. If you win, you’ll have it in time for the New Year. Winners are encouraged to share their “ceremonial flush” on their own socia- media channels using the hashtag #Flush2020.  

To prep for the campaign, the brand did a survey, in partnership with Kelton Global, that found most Americans can identify at least one thing they wish they could flush down the toilet from 2020. Missed parties, nasal swabs and “virtual everything,” were high on the list.

Gene Barbato, vice president of marketing for American Standard, said: “At a time when we could all use a little lighthearted humor, we hope to bring a smile to the faces of everyone ready to leave this year behind. We look forward to flushing 2020.”   

Twenty-one days and counting!