• by Karlene Lukovitz  @KLmarketdaily, December 14, 2020

Amazon and Sky have inked a long-term European deal in which Amazon Prime Video will be accessible through Sky and Now TV devices, and the Sky Ticket and Now TV apps will be carried on Amazon Fire TV devices.

Users will be able to use a single device to access Prime Video and Sky programming: movies, TV series and sports, including all live Premier League fixture on Sky Sports, Prime Video and BT Sport.

On December 14, the Prime Video app will launch on Now TV devices in the U.K., Italy and Ireland, and Sky Ticket devices in Germany.

In early 2021, the Now TV app will roll out on select Fire TV devices and Fire TV edition smart TVs to customers in, Italy, Ireland, Austria and Switzerland, and Sky Ticket will roll out on Fire TV devices and Fire TV edition smart TVs in Germany.