Comcast's supply-side platform Freewheel, which recently won the AMC Networks account from Google Ad Manager, has named Mark McKee its U.S. chief revenue officer, effective immediately.
McKee has been acting CRO since January 2020, responsible for FreeWheel’s sales revenue and execution across all U.S. lines of business with a strategic focus on customer experience and account strategy to drive revenue growth and exceed targets.
McKee "has led the team with solid performance across software, marketplace and media revenue, exceeding yearly goals," and has "helped provide focus and priorities that made a year that was unexpectedly challenging, stronger for the company," the company -- which is expected to pitch for the combined ViacomCBS server business in 2021 -- said in the announcement.
McKee, 20-year media veteran specializing in multi-platform sales and strategy, previously served as vice president of marketing at Freewheel.
Prior to joining FreeWheel in 2018, McKee was senior vice president of Videology, where he oversaw North American commercial functions. He also held sales strategy and development leadership roles at Joost and Massive Incorporated.