• by Ray Schultz , December 24, 2020

Former Trump campaign manager Brad Parscale is working on a startup called Nucleus, a firm that describes itself as an automated ecosystem for managing political campaigns.  

Parscale is also restarting his firm Parscale Strategy, a political consulting firm, and working in real estate, The New York Times reports.

Nucleus, which Parscale is trying to “kickstart,” according to the Times,offers a tool for sending alerts. 

“Segment and send thousands of messages to targeted audiences,” the firm says on its website. “Manage custom communications with media, surrogates, voters and volunteers in one place.”

Nucleus also provides a landing page builder, data explorer and other services.

“I spent five years developing the only automated web-based ecosystem that connected all our departments and made our campaign the most efficient in history,” Parscale told the Times. “And now I want to bring this technology to campaigns all around the world who are right of center.”

The Times noted that Parscale was “trying to move on from that bleak Sunday in late September when he made the national newscasts, after police were called to his home in Fort Lauderdale, Fla. His wife told officers he was inside the house, ranting, acting erratically, with a loaded and cocked gun."