Narrative Working With Experian To Supply Insights To Data Streaming Clients
- by Ray Schultz , January 7, 2021
Data-streaming company Narrative is collaborating with Experian to provide its clients with insights from Experian’s ConsumerView database.
The arrangement will allow Narrative data-streaming users to leverage ”customer data and insights across key vertical markets, such as financial services, automotive, retail, and consumer packaged goods (CPG),” states Nick Jordan, founder and CEO of Narrative.
In addition, firms can use those data insights within the Narrative platform to build audiences for campaign targeting on the Trade Desk, Google and Adobe, Narrative says.
Moreover, the data can be accessed and managed in one place, and quickly sent to existing applications, the company adds.
