MediaCom Dominates 2020 New Media Business Wins, Others Fall Behind
- by Joe Mandese @mp_joemandese, February 3, 2021
GroupM's MediaCom unit turned in the best new business performance in what arguably was one of the most challenging years ever for the media services industry.
With 344 account wins, MediaCom generated $137.8 million in new win revenue, and $121.7 million in net new revenues (after factoring for losses), according …
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