• by Steve McClellan  @mp_mcclellan, February 9, 2021

Media agency veteran Greg Castronuovo has sold his startup acceleration consultancy St@rt to Los Angeles marketing services firm Two Nil Holdings for an undisclosed sum. 

With the deal, Castronuovo will also take on the role of Chief Operating Officer at Two Nil Holdings. The firm’s subsidiaries include Juice Media, Two Nil, GlitchAi and now St@rt. 

Before forming St@rt in June of last year, Castronuovo was president of Zenith’s West Coast operations. Previously he served as president of OMD West for more than a decade. 

At Two Nil, headed by CEO Mark Zamuner, Castronuovo will oversee operations across its subsidiaries. He’s also tasked with seeking out new investments in martech startups. 

The company is positioned as a strategic consultancy for media planning and buying supported by advanced analytics.