• by Steve McClellan  @mp_mcclellan, February 11, 2021

Avocados From Mexico is reuniting with Austin, TX-based GSD&M in a new AOR relationship.

The agency, part of Omnicom, and client worked together on four consecutive Super Bowl ad campaigns (2014-2018). Energy BBDO was AFM’s AOR more recently but now the brand has selected GSD&M to lead creative and brand for both general market and Hispanic, with the first work set to launch in early 2022.

The reunion came without a formal review.

“Avocados from Mexico has long focused on delivering fun, innovative creative while building a brand in a brandless category,” stated Kevin Hamilton, senior director of marketing/head of brand, media, & PR at Avocados From Mexico.  “We’re so proud to continue our partnership with GSD&M and we can’t wait to deliver more buzzworthy moments to come.”

Previous Super Bowl work from GSD&M for AFM can be viewed here and here.