Sugar Ray Leonard 'Gets Up' For State Street

Sugar Ray Leonard is dispensing inspirational words of wisdom to promote State Street Global Advisors and its investment guidance.

The creative, developed with McCann New York, opens with Leonard slowly falling to the mat, juxtaposed with embodiments of businesses, such as a pilot and chef, similarly falling to the ground. In a sequence of slow motion, each individual forms part of the boxer’s fall and recovery, as we hear Leonard ask viewers if they have what it takes to get back up.

“Get Up” will run on national/cable TV, OTT, OLV, pre roll, and owned social and digital channels.


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