Denver-based agency network Worldwide Partners has added several new partners to its global consortium, including UK-based Lawton Communications Group.
Lawton shops include Five By Five, a creative agency with offices in London, Southampton, Los Angeles and Sydney. The group also includes consultancy Dragonfish. Lawton clients include Activision, Red Bull, Ubisoft, Lenovo, Carnival UK, Bacardi and Patrón Tequila.
Also joining the network is Interweave an integrated marketing, digital and communications agency with offices in Athens and London. Clients include Remy Cointreau, Discover Greece, Bloomberg Associates and Microsoft.
Dallas-based Moroch has also joined the network. Clients include McDonald’s, Kia Motors America, Midas International and Six Flags Entertainment Group.
The network, which is owned by the participating agencies, now has over 70 shops in 40 countries. It offers clients collaborative services from its member agencies, providing greater scale for both sides and positions itself as a nimbler alternative to traditional ad holding companies.