Tullamore D.E.W., the William Grant & Sons’ Irish whiskey brand, is celebrating St. Patrick’s Day with an activation inviting influencers to enjoy a specially made green drink.
The “Tully Shakeover” campaign, developed with Red Tettemer O’Connell + Partners (RTO+P) sent 10 influencers kits that contain custom-made Tullamore D.E.W. branded French fry boxes containing 50ML whiskey bottles instead of fries. Also included: a branded burger box with “Shakeover” stickers and a Visa gift card. “Shakeover” shades and a bandana round out the kit.
The paid influencer campaign runs across social media with the first “drop” from gamer Chris Melberger.