2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
- by Joe Mandese @mp_joemandese, March 31, 2021
IPG Mediabrands' Magna Global unit becomes the second major agency forecasting unit to update its U.S. advertising outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage-point improvement for the 4.1% growth it was projecting for the U.S. ad economy when it released its last estimate in December 2020.
The …
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