Atlantic Broadband Consolidates Advertising, Marketing Assignment With Stagwell

Cable and internet provider Atlantic Broadband, part of Cogeco Communications, has selected a group of five Stagwell agencies to support its advertising, marketing and business transformation efforts.

The work will be led by Kettle as AOR creative, ForwardPMX as AOR media, Rhythm for web and email development, WyeComm for PR, and HarrisX for research.

Kettle will lead on day-to-day creative needs across consumer, business, and bulk lines of business along with refining Atlantic Broadband's brand approach. A new brand initiative is being planned for fall 2021. Creative messaging will be developed for television, digital, social, out of home, and more. 

ForwardPMX will lead the development of a data-driven and  media mix for brand and performance marketing.

Atlantic Broadband claims it is the eighth- largest cable operator in the US, based on TV customers served. The company provides Internet, TV and Phone services in 11 states: Connecticut, Delaware, Florida, Maine, Maryland, New Hampshire, New York, Pennsylvania, South Carolina, Virginia and West Virginia. Atlantic Broadband is headquartered in Quincy, Massachusetts.

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2020 estimated media spending for Atlantic Broadband was $416,000, down from $705,000 in 2019 according to COMvergence.

 


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