Omnicom Media Group agency PHD USA has named Katie Klein president, integrated investment. She joins PHD following 17 years at Zenith Media, where she most recently served as senior vice president, national video investment. She also served as a member of the agency’s client leadership team.
In her new role, Klein will be responsible for leading PHD’s US investment operation and optimizing its go-to-market strategy and product offering.
Klein succeeds Harry Keeshan, who is retiring following a 30-year career in media-- 20 of which were spent at PHD. The well-regarded Keeshan helped pioneer the media agency model from the early days of media as a stand-alone offer, to today’s data-driven, cross-channel investment capability that encompasses digital, programmatic, content and commerce.
“Harry has been integral to the growth of PHD USA over the past two decades, and he leaves us with an integrated investment operation uniquely aligned to meet the challenges of a modern marketplace,” said Catherine Sullivan, CEO of PHD USA.
Commenting on her new role, Klein says, “At a time of accelerating shifts in consumption habits, unlocking growth begins with reaggregating quality audiences and recapturing attention. Working with our media partners, my focus will be assuring integrated investment solutions that deliver on these essential needs.”
Klein is the second executive hire announced by PHD in the last 30 days, following the appointment of Josh Palau as Chief Media and Activation Officer. Klein with report to both OMG NA Chief Investment Officer, Geoffrey Calabrese and Sullivan and will join the PHD US Executive Committee.