• by Tanya Gazdik , May 24, 2021

Cadillac is continuing its long-time Professional Golfers Association partnership with an online video series featuring Collin Morikawa and the 2021 Cadillac Escalade.

The five videos, created by Detroit-based event agency Jack Morton Worldwide, are featured on the General Motors luxury brand’s YouTube channel as well as PGA.com and the PGA’s Facebook, Instagram and Twitter channels. Morikawa also promotes the series on his social media including Instagram, where he has 248,000 followers and Twitter where he has 56,300 followers.

Each video highlights golf tips  from Morikawa and his PGA coach Rick Sessinghaus, who he has worked with since he was six years old. Morikawa reflects on what it means to continually raise the bar and “Never Stop Arriving,” which is Cadillac’s tagline. 

One of the keys to Morikawa's success is his confidence. He discusses this in depth and gives viewers insight into how he maintains a good head space both on and off the course. 

The videos relate the different tips to features in the Escalade, including the available Super Cruise semi-autonomous technology, the 38-inch curved display screen and AKG Studio Reference 36-speaker sound system.

Titles of the videos are “Loosen Your Grip,” “Inspire Your Inner Drive,” “Refine Your Approach,” “Get Ahead of the Curve” and a behind-the-scenes video.

Golf fans also got an inside look at the way PGA coaches drive success on and off the course through “PGA Coaching Live presented by Cadillac,” streaming on PGA.com and ESPN+.

“At Cadillac, we’re inspired by individuals who strive to raise the bar such as Morikawa,” says Melissa Grady, Cadillac CMO, in a release.