Forsman & Bodenfors, part of MDC Partners has hired McCann Worldgroup’s Chief Growth Officer Toby Southgate as Global CEO. He succeeds Guy Hayward who will be pursuing other interests.
F&B said that Southgate would work “in partnership with” Global Executive Chairman and Copywriter Anna Qvennerstedt to lead the agency.
“Toby’s background and drive matches both our values and our global ambition to deliver creatively and strategically excellent work. I’m excited he agreed to join our team as Global CEO,” stated Qvennerstedt.
Prior to his most recent role at McCann Southgate also served as the company’s regional director and Chief Client Officer across Europe & UK.
Earlier Southgate spent 10 years at WPP’s brand consulting unit, Brand Union, ultimately becoming WPP’s youngest network CEO.
F&B has operations in Gothenburg, New York, Stockholm, Toronto, Montreal, Shanghai and Singapore. In the last six months, the agency has won clients including Carter, Tretorn, Ontario Lottery, Viking Cruises.