• by Steve McClellan  @mp_mcclellan, May 30, 2021

McCann Worldgroup promoted Nathy Aviram to Chief Production Officer for the agency’s content production unit Craft North America. Aviram will continue in his current role of Chief Production Officer of McCann North America. 

In addition, Aaron Kovan will be returning to McCann Worldgroup to fill Aviram’s former role as Chief Production Officer for McCann New York, where he will oversee integrated production efforts for the agency. Kovan returns to McCann from his role as Chief Production Officer at VaynerMedia, where he oversaw all integrated production efforts and served as the head of production and creative director for Vayner’s in house production studio, VaynerProductions. 

“We are seeing significant growth and an ever-increasing demand for our production services, and there is a clear need to ensure that we can offer seamless end-to-end delivery by connecting McCann and Craft more consistently,” stated Chris Macdonald, Chairman & CEO of McCann.