automotive

Dodge, Lego Extend Partnership

Dodge and The Lego Group are partnering for a second Lego Speed Champions collaboration pairing the two iconic brands.

The Lego Speed Champions Mopar Dodge//SRT Top Fuel Dragster and 1970 Dodge Challenger T/A building set, featuring the first purple vehicle and first Top Fuel Dragster in the Speed Champion series, was released June 1 on LEGO.com.

Owning, or aspiring to own, a Dodge muscle car is as much about the lifestyle of joining the "Brotherhood of Muscle" as it is about the vehicle purchase, said Tim Kuniskis, Dodge brand chief executive officer-Stellantis. 

“As a result, our brand enthusiasts are passionate about all things Dodge, including the latest cool collectibles,” Kuniskis says in a release.

With 627 pieces, the Dodge set featuring the 1970 Dodge Challenger T/A and the Mopar Dodge//SRT Top Fuel Dragster includes boxed art of their real-life counterparts to compare the Lego creations with the real-life machines.

The collectible toy vehicles in the building set come with a wide chassis, which allows for more detailing with decorative stickers, including the two miniature figures donning Dodge apparel and race helmets.

The kits include one female Top Fuel Dragster driver in Dodge race suit and one male Challenger driver in Dodge-branded casual clothing.

This new building set pairing the two brands follows the LEGO Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T, which launched in January 2019.  

Stellantis' Jeep brand also has a relationship with Lego. The two brands partnered for the first-ever Lego model of a Jeep SUV, the Lego Technic Jeep Wrangler, in December. 

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