SurveyMonkey, which already had a memorable brand name, has rebranded itself as Momentive, reflecting the expansion of its product line.
Started 20 years ago, the firm says it has scaled its offerings and customer base, says Momentive CEO Zander Lurie.
Parent corporation SVMK Inc. will adopt the name Momentive Global Inc. and a new ticker symbol, MNTV, starting on June 15 and subsidiary Survey Monkey Inc. will become Momentive Inc. effective July 1.
Momentive offers a customer-experience tool known as GetFeedback, and a market insights tools previously called SurveyMonkey Market Research Solutions.
Its surveying business will continue to use the SurveyMonkey name.
The firm is focused on what it calls to agile experience management.
Momentive used its own tools for the rebranding effort, conducting 10 studies across over seven countries, involving over 22,000 respondents.
From this it identified three core principles:
“If the last year has taught us anything, it’s the critical role that listening plays in organizational decision-making,” Lurie adds. “Companies need agile software to better understand their stakeholders and quickly make the calls that shape better experiences for all.”
The firm says it has 345,000 customers, including such enterprise firms as IBM, KLM, LG and Nasdaq.