• by Steve McClellan  @mp_mcclellan, June 16, 2021

Golf retailer PGA Tour Superstore is launching a national ad campaign, created with its agency Tombras, tied to this weekend’s US Open and Father’s Day.

The creative tells a story of a father and son connected by the game of golf through the years.   

The campaign, consisting of a long-form film and 60- and 30-second cut-downs, is running nationally across broadcast and digital channels during the Open, which airs on NBC. 

The film was directed by Michael Kuhn and Niles Roth and produced by Greenpoint Pictures