• by Ray Schultz , June 22, 2021

Digital analytics platform Contentsquare has named James McCormick as vice president of product marketing and product strategy, its first executive appointment since its $500 million Series E funding round led by SoftBank Vision Fund 2 in May. 

Previously, McCormick was a principal analyst at Forrester Research. He will be based in the firm’s London office. 

CPO Lucie Buisson, to whom McCormick will report, states: “I am looking forward to working with him on our evolving product strategy, as we accelerate growth in new markets and double down on AI innovation.”

Earlier this month, Contentsquare unveiled a tool that it says allows users to access customer revenue insights without using cookies. The solution enables brands to turn off first- and third-party cookies and to create personalized digital experiences based on the  behaviors and goals of visitors, the firm says.