VMLY&R Commerce, created earlier this year when WPP merged
Geometry with VMLY&R, has appointed TJ Reilly to the agency’s North America leadership team as executive vice president of performance media.
Reilly will be responsible for
overseeing the agency’s customer-focused media approach to commerce channels to optimize growth for clients.
Reilly has been a marketing analytics consultant for the past
four years and previously held senior analytics roles at Signet Jewelers, eBay, Clearsaleing, and Rosetta.