Marketing Science Institute Names Lynch Exec Director

The Marketing Science Institute (MSI) has named John Lynch Jr. executive director for 2022-23.

Lynch, a University of Colorado system distinguished professor at the Leeds School of Business, succeeds The Wharton School's Barbara Kahn as MSI executive director.

MSI, founded in 1961 to help advance the marketing industry's scientific research and apply it, was integrated into the Advertising Research Foundation early this year.

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