Dentsu Improves Ad Outlook For Most Media, Except OOH/Cinema
- by Joe Mandese @mp_joemandese, July 13, 2021
Dentsu today significantly upgraded its ad spending growth estimates, but not all media are moving in a positive direction. While the worldwide ad growth outlooks have improved for digital, linear TV, radio and print media vs. what Dentsu has previously forecasted in January, out-of-home and cinema ad spending now …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
