• by Joe Mandese  @mp_joemandese, July 15, 2021

As part of a broader initiative supporting the return of business across the food service and hospitality industry, WPP’s Wavemaker and Hill & Knowlton units are breaking a new advertising and influencer campaign promoting patronage at Ecolab Science Certified establishments.

The #TakeBackYourSocialLife campaign, which breaks today on Facebook, Instagram, Twitter and YouTube, features Magic Johnson touting the safety benefits of shopping and/or eating at certified shops, including Porto’s Bakery.

Launched in the summer of 2020, Ecolab is a science-based public health and food safety stamp-of-approval certifying businesses that achieve a higher level of cleanliness.

Wavemaker is leveraging addressable targeting to activate different campaign messaging across digital and social channels aimed at sport fans, hotel vacationers and frequent restaurant-goers. The effort is supported by a Hill & Knowlton influencer marketing campaign inviting “nano” and “mid-tier” influencers to “take back their social lives this summer at various locations across the country that have earned” Ecolab’s seal.