Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume Rebounds
- by Joe Mandese @mp_joemandese, July 16, 2021
Thanks in part to surging demand for prime-time network TV advertising inventory in the recently concluded 2021-22 broadcast upfront, the average prime-time CPM (cost-per-thousand) for cable TV networks fell to less than half of the broadcast networks for the first time in recent history.
According to estimates released this week …
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